Our story

Built by coaches,
for coaches.

Feedz exists because coaches deserve better tools. We've seen brilliant coaches burn out on paperwork. We built the solution — so they can spend their time on the pitch, not the keyboard.

Backed by the best

Co-founded by Harry Maguire

Harry got involved because he believes in better feedback for players — not just at the elite level, but across grassroots, academies and schools.

Harry Maguire

Manchester United & England

Investor & Co-Founder, Feedz

“Better feedback builds better players — at every level of the game. Feedz gives coaches the tools they need to make real impact.”

What we believe

Our values

Coaches first

Every decision starts with the coach. We reduce admin so they can do what they do best — develop athletes.

Feedback that matters

Vague praise doesn't develop players. We're obsessed with making feedback specific, timely, and actionable.

Sport for everyone

From Fulham FC Academy to grassroots cricket. Great feedback tools should be available at every level.

The team

Meet the people behind Feedz

A passionate team of coaches, engineers, and sports enthusiasts dedicated to revolutionizing how feedback is delivered in sports.

Matt White

Matt White

Co-Founder

Leads the product and commercial strategy, drawing on his experience launching and running successful AI businesses to deliver real impact for sports organisations.

Jhansi Ridgeon

Jhansi Ridgeon

Board Member

Brings a deep background in managing top Olympic athletes, combining her passion for youth development with elite performance insight to support coaches and players.

Want to work with us?

We're always looking to connect with coaches, clubs, and sports organisations. Reach out — we'd love to hear from you.

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