Feedz Launches Strategic Partnership with Surrey FA to Empower Grassroots Football Communities
Feedz is proud to announce a new partnership with the Surrey FA, expanding our proven, AI-powered player development platform into grassroots football across the county.

Feedz is proud to announce a new partnership with the Surrey FA, expanding our proven, AI-powered player development platform into grassroots football across the county.
Having already been successfully adopted by elite sports organizations including Surrey County Cricket Club, Sussex County Cricket Club, and Kent Cricket, Feedz is now bringing its transformative technology to Surrey's extensive football ecosystem. Co-founded by Manchester United defender Harry Maguire and technology entrepreneur Matt White, the platform bridges the gap between on-field coaching and professional-grade player feedback.
Transforming the Coaching Experience at Scale
With more than 700 affiliated clubs under the Surrey FA banner, this partnership highlights our ongoing commitment to supporting coaches, enhancing player development, and improving the grassroots experience for players and parents alike.
The Feedz platform provides coaches with intuitive, mobile-first technology to:
- Eliminate Administrative Burnout: Turn simple voice notes into instant, structured development reports.
- Deliver Actionable Insights: Generate custom development recommendations and seamlessly embed supporting learning resources.
- Enhance Visual Learning: Link training and development videos directly into reports to give players a clear roadmap for improvement.
From the Leaders
Great coaching relies on great feedback. Our mission is to make high-quality player development feedback accessible to every coach, regardless of the time they have available. We're delighted to be partnering with Surrey FA, an organisation that shares our passion for coach development and helping players reach their potential.
Having used Feedz myself, I've seen first-hand how quickly coaches can create detailed, meaningful feedback for players and parents. To be able to provide personal feedback and also link in videos for personal development is a game changer for me. I at least know what to plan my sessions around the next time we are out on the pitch. I have used Feedz when our season finished to provide all my players with an end-of-season review and highlighted a couple of areas of development for each player to review and work on during the off-season; something that would have taken me hours now takes me minutes.
A Comprehensive Support Network
To ensure every affiliated club can maximize the platform's potential, this collaboration will feature a multi-faceted rollout, including:
- Club Engagement Initiatives: Tailored programs to introduce Feedz to local teams.
- Coach Education Content: Specialised resources to help coaches optimise their feedback loops.
- Media & Podcasts: Joint appearances discussing the future of digital tools in the grassroots game.
- Direct Club Support: Dedicated onboarding assistance for Surrey FA clubs looking to refine their development processes.
Ready to Revolutionize Your Club's Feedback?
Join hundreds of coaches who are trading hours of paperwork for minutes of seamless, AI-powered reporting. Enquire today to see how Feedz can elevate your players' development and streamline your coaching workflow.